The Retail Advertising, Marketing and Promotions Blog: Recent Comments

Comment on Mobile Marketing Fantasy Vs. Reality

scott kline — Sun, 20 Jul 2008 02:39:47 GMT

It is very clear that consumers are driven by promotions in the physical world to use the mobile device as a RESPONSE MECHANISM TO INTERACT WITH BRANDS!

At Adheadz.com, we continue to see Mobile Response rates higher than 15% when Brands run radio, TV and traditional advertising with their Mobile Tag like 'Text Adheadz to 51684 for More Information".

The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like 'Text Adheadz to 51684 for More Information") onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet.

All the best - Scott

Scott Kline
scott@adheadz.com

Comment on Measuring the Impact of Multichannel Marketing

Marketing Advertising — Thu, 17 Jul 2008 19:52:18 GMT

Great Information.I found your site very interesting With the right information Thanks.Magazines are one of the strongest mediums to reach out to large number of people with your advertisements. If you are looking out for ways to be noticed through magazines, this article will help you.

Comment on Marketing Storytelling Pays Dividends

Charles Brown — Tue, 08 Jul 2008 06:40:22 GMT

Stores are coded into our DNA as a way to communicate. Anyone who has ever had difficulty turning off the TV or closing a novel when it was time to go to bed, knows how powerful a good story can be.

Plus, true stories (case studies) about actual customers and their success, have a credibility factor that goes off the charts when compared to other marketing tools.

I've written about this in my free ebook, The">http://dynamic-copywriting.net/Plotthinkenspdf.pdf">The Plot Thickens: Why Case Studies Create New Customers. I hope you find it helpful.

Charles Brown

Comment on Retailers Try New Online Marketing Approaches

Affiliate Marketing — Fri, 04 Jul 2008 01:29:22 GMT

I found your post informative and helpful to me. Thank you and have a great day!

Comment on Consumers Prefer E-mail

email marketing — Fri, 20 Jun 2008 02:32:09 GMT

Hello!I got the most reliable information about internet marketing has expanded its reach to accommodate various features to be used in email. Email marketing is one way in keeping in touch with your clients.Thank you!

Comment on How to Use Personas to Lift Revenue 500%

sks — Wed, 18 Jun 2008 19:04:37 GMT

very good article , and a good input to marketing , also visit www.eindiaretail.blogspot.com, the temple of Indian retail !thx

Comment on Ten Steps To Success With Online Viral Marketing Campaigns

Web Site Promotion — Wed, 11 Jun 2008 21:35:47 GMT

Viral marketing is one of the fastest growing methods of online advertising today. Viral Marketing is an effective way to generate buzz about your website, thereby, putting your business and-or products in the public eye and promoting brand loyalty. Finally thanks for your all valuable 10 tips.

Comment on Coordinating Online Marketing to Maximize ROI

Bill Muller — Wed, 28 May 2008 07:51:49 GMT

Thanks for your reference to findings from the ">http://www.iprospect.com/about/whitepaper_surveycomplete.htm"> iProspect Search Engine User Attitudes Study. If your readers would like to access all the findings of that study -- or any other iProspect">http://www.iprospect.com/about/searchenginemarketingwhitepapers.htm">iProspect search engine marketing study -- they can feel free to do so with our compliments (don't even have to fill out a form).

Comment on Tips for Marketing on the Social Web

Eric Brown — Wed, 28 May 2008 05:27:49 GMT

Great list of links! Thanks for the info.

For those not familiar with Search Engine Watch...it is a fantastic site with resources out the whazoo. Another good one is SearchEngineNews.com from Planet Ocean.

Comment on Search Marketing Tips For Retailers

Local SEo — Sun, 18 May 2008 13:21:35 GMT

I agree with Boris, this is very useful stiff!