The Retail Advertising, Marketing and Promotions Blog: Recent Comments

Comment on Coordinating Online Marketing to Maximize ROI

2008-12-20T00:58:28Z

For organic results to replace paid search would be something only certain markets would want. For some, scalable PPC is important, for others it is only for branding. Depending on your online marketing goals, you will need to target different outcomes.

Comment on Searching for Search Engine Success

2008-12-11T05:18:53Z

It’s everybody’s dream for their website to be on the top rank and it is really possible by using different SEO techniques.

Comment on The Future of Coupons - Online, Digital and Mobile

2008-12-04T14:11:07Z

Mobile coupons are actually interesting but the coupons are pretty useless. I hope more and more stores would use them in the future.

Comment on Where are Online Video Advertising Headed?

2008-11-24T09:49:08Z

The Internet is frequently painted as the antithesis of TV -- interactive, targeted, measurable -- but when it comes to video ads, it's still taking its cues from the tube. But a growing number of advertisers are inching beyond the confines of standard pre-roll spots to use video in a variety of new ways that overcome the limitations of the format. Tactics include using display units to pipe in sight, sound and motion; Harrisburg Real estate tying video messages to highlighted keywords; and inserting video ads into the world of social media.

Comment on Do Blogs Influence Female (and Male) Consumers?

2008-11-04T02:51:27Z

This blog Is very informative , I am really pleased to post my comment on this blog . It helped me with ocean of knowledge so I really belive you will do much better in the future . Good job web master .

Comment on Top 5 Retail Loyalty Trends

2008-10-24T19:03:18Z

thanks. just what i've been looking for

Comment on Coordinating Online Marketing to Maximize ROI

2008-10-19T11:59:32Z

Looks like a promising business opportunity. Lots of helpful information.

Comment on Getting the Most Out of Your Email Marketing Program

2008-10-15T09:45:53Z

Thanks for the link to your post - very interesting findings. In my professional life outside this blog, I've seen retailers transition from print-only promotions to a variety of digital media and it usually takes quite a while for them to get the process working on a regular schedule. Print is easy - they've been distributing circulars on a regular day for years and the process runs like clockwork, but the strategy is not as clear cut for other media - timing, content, design, etc.

A review like the one you did is a great way for retailers to get an initial benchmark on how they're doing vs. how their competitors are doing. For example, in terms of design/look & feel, it's quite clear who the winner is between Aldi and Coles. The next step, of course, would be to do some more thorough testing, but even a few initial changes based on industry best practices and competitor benchmarking can greatly improve open rates and other metrics.

Comment on Getting the Most Out of Your Email Marketing Program

2008-10-12T10:47:07Z

Really interesting post and a great collection of email related articles. I have done a review of Tesco and Australian retailers (Coles and ALDI) to understand what their email strategy was around subject lines, send times and file size.

Not many companies have a defined email strategy. I have written a couple of posts about my findings:
http://dominiquehind.wordpress.com/2008/09/19/what-when-retailers-send-emails-tesco-coles-aldi/

Would be interested in your thoughts.

Comment on Social Media + Online Commerce = Socialommerce

2008-10-01T14:32:16Z

web2 is a big phenomena and used by the big social sites such as face book etc: Interactivity between users and the site will bring more sales and more interest for sure, it works on the social sites why should it not work on the retail websites