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and Promotions (AMP) Blog

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The Retail Advertising, Marketing and Promotions Blog: Category Archive for Marketing

What to Do When Your Marketing Budget Is Cut

Five Fundamentals of Integrated Marketing

Marketers Approach New Media With Caution

Steps for Marketing Success in a Down Economy

Inspire Consumers to Interact with Your Brand

Creating Content that Turns Browsers into Buyers

Retail Top Investor In Digital/Interactive Marketing

Customer Bloggers Pumping Up the Volume

Gen Y Threatens To Rewrite All The Retail Rules

Insourcing Versus Outsourcing

Marketing to Tweens and Teens for the Holidays

Advertise To Workers At Work To Influence Purchases

5 Ways to Market Products Faster

CMO Council Survey Finds Inertia Among The Ranks

Mine Your Customer Service for Nuggets of Marketing Gold

Database Marketing in Tough Times

Top 10 Punk Marketing Tips for Retailers

Why There Are More CMOs (Particularly in Retail)

How to Grow Your Customer Reach With Widgets

Retail Marketers Discover Sampling

What Every Good Marketer Should Know

Five Fundamentals of Integrated Marketing

Measuring the Impact of Multichannel Marketing

Businesses Feeling Out Virtual Worlds

Retailers Try New Online Marketing Approaches

Personalized Marketing Lags Potential

Marketing Storytelling Pays Dividends

How to Market Products That Are No Longer Popular

Integrated Marketing Top Issue On Marketers' Minds

How to Use Personas to Lift Revenue 500%

New Product Messages Aren't Making Intended Impressions

What's Next in Marketing and Advertising

How Bulletproof is Interactive Marketing?

Economic Concerns Shaping How Consumers Shop

Using Digital Tools to Cultivate Creative Inspiration

Marketing's Perfect Storm

Use Merchandising to Build Brand and Attract Consumers

Finding Your Evangelists

Recession Can Be a Marketer's Friend

Demystifying Marketing 2.0

Event/Experiential Marketing Actually Works

Improve Marketing Efficiency and Increase Profit

Acquisition Versus Retention - New Thoughts On An Old Argument

Emotion Should Be Measured, Harnessed

Four Must-have Components of Experiential Marketing

CXOs Go Mainstream

Top Ten Marketing Ideas To Consider in 2008

Search Marketing Tips For Retailers

Three Web Analytics You'll Meet in 2.0

Making Word-of-Mouth Marketing Work

E-mail Marketing Round-up

DM Expenditures Surpass General Advertising

Marketing to Muslims

Companies Shifting More Funds, Brain Cells To Shopper Marketing

How to Measure Marketing Return On Investment?

Engaging Consumers in the Virtual Neighborhood

Are Marketers Ready for New Media and Social Marketing?

Mobile Marketing Round-Up

Research Results Drawn Into Question

Many Catalog Sales are Completed Online

Holiday News Round-up - Part 2

The Role of Loyalty in Communication Plans

Social Marketing Do's And Don'ts

Five Questions About Viral Marketing

Getting Customers to Act on That First Mailing

Five Must-Haves to Move Transactional E-mails

E-Mail Top Digital Marketing Tool

Consumers Look for 'Made in the U.S.A.' Label

Consumers Say That Multichannel Marketing Should Be Transparent

Where Did You Come From?

Online Retail Marketing and Holiday E-Mail Marketing

E-mail Metrics Healthy … Everywhere Except Spending

Buyer Beware: Shopping Can Lead to More … Well … Shopping

Retail Advertising/Marketing From the CPG Perspective

Retail Advertising, Marketing and Promotions Newsletter

Marketers Divided On Impact ROI Of Mobile Marketing

Don't Be Shy About Making Conversational Marketing

Syndicating Content Gets Your Message Directly to Consumers

Only Connect!

The Future Of In-store Advertising

The Social Web's Meager Promise for Retail Marketing

Boomers Rewrite Rules for Marketing

iMedia Connection - Another Good Resource

Consumers Prefer Mail Over Telephone When Buying

Marketers Try Out New Media

Cracking the Multichannel Code: Analysis Across Channels

The Softer Side of Marketing Analytics

Loyalty Program Members Shop More, Spend More, Have More

RetailWire Discussions

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