Online Shopping—in the Store


According to AMR Research, more and more retailers are providing in-store kiosks and wireless devices that let shoppers access a store's Website for product information or to place an online order. More than 40% of retailers offer such services, and nearly three quarters plan to do so by 2010.

These technologies "can save the sale for retailers by creating an endless aisle of products when the store is out of stock or space limitations prevent the retailer from displaying its full selection." Additionally, kiosks provide customers with supplementary product information available from the retailer's Website.

At grocery stores, kiosks have transitioned from manned stations to standalone sources information that can grab customer attention and influence their purchasing decisions by offering food-related items such as recipes, health information, wine pairings and cooking demonstrations.



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