Stores' Brand Identity Is In The Bag!
Quick link to an interesting MarketingDaily article about store bags - it seems that every other retailer out there is trying to differentiate themselves and "refine their relationship with customers" through their bags, or lack thereof.
Whole Foods with Sheryl Crow-design reusable bags, Giant Eagle with team-themed bags (also reusable, of course), and Wal-mart vowing to cut its plastic bag use by one-third in five years. Bags offers brands a way "to speak right to people's core values.
You're not just asking them to walk around with your logo; the bags give them a chance to say something about themselves. It's very smart."
While we're at it, here's a WSJ article about the design of slightly more upscale bags - holiday shopping/gift bags from major NY retailers, such as Saks Fifth Avenue and Barneys. One thing that is exactly the same as Wal-Mart: all going green as well...
Posted by Universal Ad
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