The Retail Advertising, Marketing
and Promotions (AMP) Blog

Providing retail advertisers and marketers
with the knowledge they need to succeed

The Retail Advertising, Marketing and Promotions Blog: Monthly Archives for November 2008

Online Video Helps Retailers Covert Browsers into Buyers

Top Tactics to Boost Online Ad Response Rates

Holiday Gift Card Giving Shifts to Necessities

Paying Attention to the Boomer Generation

Five Fundamentals of Integrated Marketing

Successful Retailing, Even in a Recession

Marketers Approach New Media With Caution

Marketers Missing the Online-Offline Connection

Holiday Promotional Trends That (Hopefully) Bring In Customers

Steps for Marketing Success in a Down Economy

Retail Gets Its Loyalty Act Together

Inspire Consumers to Interact with Your Brand

Focusing on Referrals, Abandons Helps Bolster Sales

Retailers Use Social Media To Spur Back-To-School Sales

Final Preparations for a Price-Obsessed Holiday Season

Samples Stimulate Consumer Appetites

Creating Content that Turns Browsers into Buyers

The Next Wave of E-Commerce Technology

Using Media Research to Increase Your ROI

Brands Support Shopper Marketing