Listing at Shopping Sites to Spur Sales
Online comparison shopping is SOP for many shoppers, whether they end up buying online or offline. In fact, according to an American Express/Harrison Group report (covered in eMarketer and Marketing Daily) many wealthy individuals (those with over $100,000 in discretionary household income, accounting for 50% of U.S. consumption and 70% of all assets) also go online to research products and comparison shop (70% of them, to be exact). When it comes to info sources, they are most influenced by the Internet (43%), magazines (30%) and experts (29%), with only 19% relying on radio, television, and direct mail.
So how can online retailers expand their online presence and reach more shoppers, affluent and otherwise? One of the more affordable ways, according to this eCommerce Guide article, is listing products on comparison shopping engines and shipping destination sites.
Since such sites number in the hundreds, it makes sense to experiment to see which one provides the best fit for your business based on your strategy. Are you selling to a niche market? Do you want to saturate the marketplace with your products? Are you looking to build brand awareness? What's your budget and time line?
The article provides eight basic tips for dealing with comparison shopping sites including making sure your site has a professional look & feel, starting with the four free engines, using web-based systems for analytics, testing again and again and educating yourself.
Posted by Universal Ad
Great writeup, thanks for pointing out that eCommerce-guide article, good find. There is a lot of value in CSE's, especially with more and more popping up these days. One thing that I found lacking in the article were practical examples wit links of the several places one could submit data feeds.
Fortunately, I have a solution for you and your readers, check out our Product Listing Guide, featuring the most popular big and small CSE's and product listing sites. Hope you like!
http://www.ecommerceoptimization.com/comparison-shopping-listing-guide/
eCopt
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