How to Make Your Web Analytics Data Actionable
How's your web analytics program doing? Is it bringing in results or are you too busy with other stuff to really take advantage of all the data that has accumulated? Here are three articles that provide some interesting tips on how to improve your usage of web analytics programs:
- How to Make Your Web Data Actionable - As
web analytics gains momentum, the question remains, “How do we make it
actionable?” Getting more Web data but don’t know what to do with it?
You can figure it out with analytics. Every
marketer wants actionable data. And it’s there for the taking—if you
integrate your marketing/web analytics and move beyond mere traffic
analysis. So
where do you start? A highly successful strategy is to use web
analytics for gauging the effectiveness of your e-mail marketing
initiatives and determining optimization tactics to improve your
overall campaign performance.
- How to Measure Customer Satisfaction with Web Analytics - One of the major tenets of Web analytics is to gain insight into
your Web site visitors. This is why the leading pundits always talk
about the power of segmentation. Segmentation can be used to break your
visitors into various groups, or "segments," and separately analyze the
behavior of each group. Another major area of interest today is that of landing page optimization, or site optimization. This is the practice of conducting A/B tests or multivariate tests to find which version, or versions, of your Web page brings the best results. But what about customer satisfaction with your Web site? Wouldn't that data be incredibly valuable?
- How to Measure Website Engagement - A campaign can drive lots of visitors to your website. Some will leave
without making another click; others will click on a few links before
surfing elsewhere. Then there are visitors who will spend a lot of time
– the visitors every marketer targets. But most marketers sit in
the dark -- or a dimly lit room -- about how many visitors actually
engage with their website. Measurements like click depth and duration
shine some light on engagement, but not much – until now.
Posted by Universal Ad
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