The Retail Advertising, Marketing
and Promotions (AMP) Blog

Providing retail advertisers and marketers
with the knowledge they need to succeed

The Retail Advertising, Marketing and Promotions Blog: Monthly Archives for July 2008

Listing at Shopping Sites to Spur Sales

There Is an ROI for Doing Good

What Every Good Marketer Should Know

Top 5 Retail Loyalty Trends

Young Adults Influenced by Mobile Ads

Coupons, Signs Beat In-Store Tech

Green Marketing Believers and Skeptics

How to Make Your Web Analytics Data Actionable

Five Fundamentals of Integrated Marketing

Social Influence Marketing: The New Way to Win Customers

Measuring the Impact of Multichannel Marketing

The Off-Line Impact of Online Ads, and Vice Versa

Mobile Marketing Fantasy Vs. Reality

Five Things You Don't Know About Baby Boomers

Businesses Feeling Out Virtual Worlds

More Users Buying via Cell Phones

Discounts, Contests Drive Online Promos

The Delicate Privacy vs. Personalization/Targeting Balance

Savvy Shoppers Up The Retail Ante

Behavioral Targeting and Customer Segmentation

Avoiding the Shopper-Marketing Pitfalls

Retailers Try New Online Marketing Approaches

The New Conversion Tool: Triggered E-Mails