Tips for Marketing on the Social Web
Despite the fact that the US trails the world in the growth of social media such as blogging,
social networking and video-sharing (according to this article), some marketers seem to be pouring money into
social networks. A recent iMedia poll (covered in eMarketer) showed that while one-third of US marketers
planned to spend less than $300,000 on social network marketing this year,
nearly 30% of the more leading edge variety plan to spend more than $2 million
in 2008.
Whether you're one of the risk-takers or part of the wait-and-see crowd, there are plenty of articles out there that can help you learn how to market on the social web. Here is a sampling of the best:
Posted by Universal Ad
Whether you're one of the risk-takers or part of the wait-and-see crowd, there are plenty of articles out there that can help you learn how to market on the social web. Here is a sampling of the best:
- ClickZ is a great source of information - recent articles include Tips for Marketing on the Social Web, What Makes a Great Social Media Campaign?, Social Media Metrics and Using Social Media to Generate Revenue
- Chief Marketer is another publication that has recently published some excellent information resources including The Six 'C's of Social Influence Marketing, Advertisers Feel the Influence of Social Media, Find Your Voice on Social Networks, Social Networks: Fickle Fad or Potent Channel? and Social Strategizing: If You Want to Network, Have a Plan.
- A couple of relevant articles from Multi-channel Merchant (Multichannel Merchants Need to Be More Social and Give Me MySpace) and from AdWeek (Social Media Metrics Still a Work in Progress and How Social Media is Extending the Life of Marketing Campaigns).
-
And finally, three
articles from Search Engine Watch (The Role of the
Brand in Social Media Marketing), iMedia Connection (What NOT to do when
moving to Web 2.0) and BtoB Online (Use
of Social Media Monitoring Growing).
Posted by Universal Ad
Great list of links! Thanks for the info.
For those not familiar with Search Engine Watch...it is a fantastic site with resources out the whazoo. Another good one is SearchEngineNews.com from Planet Ocean.
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