How to Boost Clickthrough Rates 14,000%
An interesting article from iMedia on boosting rich media campaigns through well thought-out online ads. It addresses the question of how to make sure your interactive flash banners (those that expand or start playing sound only when the user approves it
with a click or mouse-over) get noticed by consumers.
The article outlines five how-to tips (and gives an example of an ad that boosted click through rates by 14,600%):
The article outlines five how-to tips (and gives an example of an ad that boosted click through rates by 14,600%):
- Make the design simple and intuitive
- Make sure the message is simple
- Make it work organically with the product
- Don't look desperate
- Build on what has worked before
The bottom-line: don't assume that "if you build it, they will come". Your basic question should be - would I, honestly, click on the ad? Of course, you also need to put it up on the right websites so you should run it "on a wide network of sites that optimizes for the metric you're
looking for," or buy the best ad real estate that you can. But either will only work if you put in the extra effort to create a great, memorable rich media banner ad.
Posted by Universal Ad
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