• Jupiter Research's US E-mail Marketing report (covered in eMarketer twice - here and here) forecasts that e-mail marketing spending will grow to $2.1 billion in 2012 from $1.2 billion in 2007 (a compound annual growth rate of 12%). Spending on retention e-mail would more than double through 2012 and account for more than half of total e-mail marketing spending by then, while acquisition e-mail marketing was pegged to grow more slowly, with sponsorships such as ad-supported newsletters accounting for most spending. Spending is tempered by its own efficiency and by the impression that e-mail is inexpensive marketing.
  
  
• MarketingSherpa's E-Mail 2008 report was covered by eMarketer (again), which reported that nearly three-quarters of e-mail marketers said they plan to spend either the same amount or more on e-mail marketing in 2008 as they did last year. The report predicts that spending on e-mail marketing will grow by 5.1% in 2008, up 46% over 2007's growth rate.
  
  
• The UK's Direct Marketing Association released a report (covered in Direct) which found that direct mail and telemarketing are the most successful media to combine with e-mail. Almost 40% said combining e-mail with direct mail had been successful or very successful, while 34% said the same thing about telemarketing.
   
• The Datran Media survey (covered in MediaPost twice and in Marketing Charts) reported that 82% of marketers indicated that they plan to increase their use of email marketing in 2008, 67% said that email has helped boost sales from other channels,and 55% cite that they expect ROI from email to be higher than any other channel. In addition, 80% indicated email was the strongest performing media buy ahead of search and display and search is the favored channel for complementing the email channel.
  
  

Posted by Universal Ad