The Retail Advertising, Marketing
and Promotions (AMP) Blog

Providing retail advertisers and marketers
with the knowledge they need to succeed

The Retail Advertising, Marketing and Promotions Blog: Monthly Archives for April 2008

Social Network Marketing Affected By New Technologies

Event/Experiential Marketing Actually Works

Age Influences Values, Worries in Online Shopping

Will Green Initiatives Win Back Price-Sensitive Shoppers?

Future Of TV Ad Market

Improve Marketing Efficiency and Increase Profit

Price Promotions - Good for Consumers, Bad for Retailers?

Acquisition Versus Retention - New Thoughts On An Old Argument

How to Boost Clickthrough Rates 14,000%

Marketers Tune in to Podcasting's Potential

Mobile Ads Growing, Consumers Respond

The Future of Coupons - Online, Digital and Mobile

In-call Advertising

Emotion Should Be Measured, Harnessed

In-store TV Networks Could Make a Big Difference

Marketing & Advertising Rules of Thumb

Email Performs Better Than Search And Display

What All That Chatter Is Really Saying

Ad Targeting Moves to the Next Level

Improve Your Results in Comparison Shopping Engines

Four Must-have Components of Experiential Marketing

Beyond the Click Through