Outdoor Advertising: A New Look
Outdoor/Out-of-Home advertising is today's focus:
Posted by Universal Ad
- Out-of-Home Advertising: A New Look - Outdoor advertising has been around as long as advertising itself, but the old medium is showing new life. In fact, as digital, video and wireless technologies redefine the sector over the next few years, out-of-home will rank second only to Internet advertising in ad spending growth. eMarketer projects that US outdoor ad revenues will rise from $6.8 billion in 2006 to $10.2 billion in 2011.
- All Eyes on Outdoor Video Advertising - Outdoor advertising is experiencing a new lease on life as a
result of emerging digital, video and wireless technologies. A key
driver of this evolving market is the growth of video content and
advertising in out-of-home locations. Outdoor video advertising networks constitute the largest
component of what is described as the "alternative" out-of-home advertising
sector.
- Out-Of-Home Video Seeks Captive Audiences - outdoor advertising is taking advantage of digital, video and wireless technologies to become the largest component of what is described as the "alternative" out-of-home advertising sector. The $19 billion dollar Point-of-purchase advertising industry in the US has traditionally been cardboard displays, but video networks in major retail stores are beginning to change the paradigm.
- Out-of-Home TV: Now It’s Everywhere - With some high-tech help, the nation’s networks are taking TV out of the house. Nationwide, more than 130,000 locations now have over 500,000 digital
screens. Out-of-home digital advertising is among the fastest-growing
segments of the marketing pie, accounting for $1.5 billion in ad
spending now and growing steadily -- 25% per year.
- Consumers Seeing, Liking Signs - Digital billboards, rolling out across the country, are getting high marks from consumers. The majority of digital billboard viewers found the new signs to be attractive, and 81% said they were helpful to the community. Among mega-milers, consumers who travel 200 miles or more per week, 73% said they noticed the digital boards. Among other consumers, more than half noticed the boards.
Posted by Universal Ad
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