Building Successful Multi-channel Gift Registries
Just in
time for Valentine's Day we have a romantic subject - gift registries (as
covered in this Multichannel Merchant article). Merchants selling in
multiple channels now also have to manage multi-channel registries as single-channel
gift registries have become almost obsolete. The questions addressed in the
article include:
Posted by Universal Ad
- What is the
competitive landscape for gift registries and how does it affect benefits &
perks?
- How do you define
channel-specific strategies based on customer profiles & expectations?
- What are the keys
&essentials to creating a successful multi-channel gift registry program?
- What are the biggest
challenges facing multi-channel gift registries – IT, marketing, etc.?
- How can you create
and maintain a balance of online vs. in-store customer interaction?
- How can you build on
the gift registry to drive traffic to other categories in the store?
- How can you integrate the program so that it's easily accessible across channels?
Posted by Universal Ad
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