The Retail Advertising, Marketing
and Promotions (AMP) Blog

Providing retail advertisers and marketers
with the knowledge they need to succeed

The Retail Advertising, Marketing and Promotions Blog: Monthly Archives for March 2008

The New Way to Allocate Marketing Resources

How User-Generated Content Drives In-Store Sales for Grocery Chain

Multicultural Marketing More Than a Translation

Outdoor Advertising: A New Look

Using Search and Display Advertising To Build Branding

Advertising: Now a Conversation

Is Your Web Site Handicap-Accessible?

Good Value Top Influencer of Grocery Store Choice

Channel Integration and Benchmarks in the Retail Industry

Best Practices in Customer Loyalty Programs

Increasing Interest In Shopper Marketing

The New Focus Groups: Online Networks

Can a Supermarket Do Without a Weekly Ad Circular?

African-Americans Hype Brands Offline

E-Coupon Tips for Bagging Bargain Hunters

As Giant Retailers Reel, Marketers Gird for Worst

Searchandise Your Way to Success

Why Widgets Are Worth Watching

Marketers Missing Out on Word of Mouth?

OfficeMax ElfYourself: A Case Study In Viral Marketing

More Clicks at the Bricks