Why Widgets Are Worth Watching
It seems like everyone has been talking and writing about widgets lately. Here's a round-up of a few choice articles:
Posted by Universal Ad
- Widgets Gone Wild
- Widgets as ad vehicles increasingly are on the radar
of major consumer marketers and their agencies. "What widgets really
are is a direct pipeline to your brand's audience... more clients these days are realizing it's
not always about the hard sell and that it's more about helping people
form a content relationship with the brand."
- Lessons in Building a Better Widget - By giving an audience widgets that provide a service and make
their lives more interesting or convenient your brand will be on its
way to far more free real estate than you ever expected.
- Widgets Are the New Ad Kid on the Block - Online ads are evolving into mini-applications
with video, games, and dynamic content that people like enough to embed
in their own Web pages and share with others. These widget ads aren't commonplace yet, but they are cropping up more
and more, further blurring the line between advertising and content.
For some it will come as an improvement over flashing emoticons,
dancing silhouettes, and expandable text boxes that cover up the item
you want to read on a page.
- Bestbuy.com Gets a C For Their Holiday Widget Strategy - I’m giving Bestbuy.com a C+ for their holiday widget strategy this holiday season. Overall it was a good effort, but it could have been a real driver of
loyalty if implemented further with functionality that provided more
value.
- What Can Widgets Do? - Widgets are basically embedded code in an HTML page. And whatever you call them, they are popping up all over the Internet. Widgets would seem to be a
natural fit in a world where consumers time-shift television, check
user reviews before they buy, mash up Web content from various sources
and spend hours customizing their social network profile pages.
- What's a Widget Worth? - Online social networks will continue to grab the attention of Web users
and the advertisers who want to reach them in 2008, but some software
developers who help make the networks popular say they're missing out
on the spoils. Makers of
the so-called "widget" software, whose programs have helped propel the
networks' growth, have yet to see much of that revenue, in part because
of a lack of reliable data about how many people use their products.
- Widgets Moving Beyond Social Networks - The small software applications
known as widgets let users share music, photos and videos on social
networks. They're hot right now because they help boost social network
traffic and ad revenue.
- Widgets Improve Social Marketing - When deployed properly, widgets —
lines of code that enable users to easily embed objects across the Web — can
help expedite the convergence of e-commerce and social networking. In spite of
the fact that more than 40.3% of all online consumers exposed to widgets in
April, companies and Web-goers alike are still
learning how to successfully monetize this tool.
- The Wonderful World of Widgets - One goal of developing widgets is to maintain staying power on sites
and blogs. The longer your widgets remain on different blogs and sites,
the better for your embedded anchor-text links and overall
link-building efforts.
- Why Widgets Are Worth Watching - Without question, widgets have emerged as the leading vehicles to
provide new digital marketing and publishing opportunities, commonly,
but not exclusively, attached to social networks. And while many
marketers are eager to explore this burgeoning platform, the range of
options to create, distribute and measure widget campaigns in light of
a rapidly changing online media environment can seem daunting.
Posted by Universal Ad
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