People are 18% more engaged in ads online, as opposed to print versions, of magazines, and 15% more engaged in magazine articles online than in print.

Women and younger consumers were shown to have higher levels of engagement online than men and older users. However, the differences were not huge.

Those between the ages of 35 and 54 rated the Internet as being almost as trustworthy a source of information as did 18- to-34-year-olds.

People are more receptive to ads on sites that they visit often. Those who visited sites two to six times per week or more are more likely to be responsive to ads than less frequent visitors.

Print rated higher in engagement than TV or the Internet, even though, overall, the audience for print media is declining.