• 49% of U.S. consumers are reducing their spending to compensate for rising gas prices
  
• 70% are combining shopping trips and errands, 41% percent are eating out less and 39% staying home more often
• 60% said they had less money to spend during the holidays due to increased gas prices.
• 27% are reacting to gas prices by shopping more at supercenters, or megastores and big-box stores
• 25% are using coupons to save money, up from 20% in June 2007

Survey conclusions include:

• It may be a tough year for some restaurants, although CPG manufacturers and retailers may have an opportunity with at-home meal solutions and at-work meals
• This presents a growth opportunity for online shopping as consumers avoid driving, while manufacturers and retailers need to increase their ‘direct-to-consumer' efforts and communicate directly with consumers online
• Possible boost for private label or store-brand products and lower-priced branded products as consumers indicate that they are likely to buy less expensive grocery brands