Shoppers Looking for More Personalization
DM News and Retail Merchandiser covered the MyBuys Holiday survey (better late than never...) which showed that consumers aren't satisfied with the personalization of the shopping experience
offered by retailers.
Finally, articles from Internet Retailer and from e-Commerce Guide that cover a Forrester Research study - Which Personalization Tools Work for eCommerce—And Why. “Enabled by external tools sometimes called personalization engines, recommendation engines, discovery engines, or behavioral targeting tools, personalization allows retailers to increase relevance through activities like matching cross-sells to customers based on interests or customizing clickstream paths based on previous purchase or visit histories.”
Posted by Universal Ad
- Out of the 84% of respondents who shop
online, 62% said that product recommendations are
rarely personalized to their taste.
- 76% of the online shoppers have received a product recommendation from a retailer and 80% of them bought a product recommended by an online retailer.
- 60% are more
likely to shop with a retailer that follows up with specific
recommendations based on past purchases versus a generic e-mail.
- 65% of shoppers would like retailers to offer e-mail alerts for new products or sales from brand categories they like, as well as e-mails with product recommendations and e-mails about replenished product stock.
Finally, articles from Internet Retailer and from e-Commerce Guide that cover a Forrester Research study - Which Personalization Tools Work for eCommerce—And Why. “Enabled by external tools sometimes called personalization engines, recommendation engines, discovery engines, or behavioral targeting tools, personalization allows retailers to increase relevance through activities like matching cross-sells to customers based on interests or customizing clickstream paths based on previous purchase or visit histories.”
Posted by Universal Ad
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