Green Consumers Willing to Pay More
A whole bunch of articles have piled up on my desk regarding how the "green" concept is affecting consumers and their shopping choices/patterns. There are some contradictions between the results of the different studies, but the trend is clear and retailers can't afford to be left behind.
Posted by Universal Ad
- Green Consumers Willing to Pay More - 88% of respondents surveyed were very concerned about the environment,
74% said they buy environmentally friendly products, 60% said they were
willing to pay more for eco-friendly products and 55% said they make a
“special effort” to patronize retailers with green reputations.
- Americans Love Sustainability in Brands - Roughly half of American consumers take into
account "sustainability" when choosing a brand. According to the survey, 29% of respondents said they look for
environment-friendly products or products with environment-friendly
packaging, 23% considered "fair trade" or environmental practices when
choosing where to shop, and 39% look for organic products. Overall, 48%
of consumer respondents fell into at least one of these overlapping
areas.
- Environmental Issues and Global Products Affected Holiday Spending - Planet Earth and global manufacturing issues increasingly figure into
consumers' spending decisions, with a vast majority of holiday shoppers
expressing a willingness to pay more for eco-friendly gifts and taking
note of the country where items were made.
- Holiday Shoppers Buy Less, Stay Green - Nearly one-half of US
consumers will try to buy fewer gifts this season because they are
concerned about the environmental impact of their consumption. Nearly six in 10 respondents said they were more likely to buy
"green" products this year than in the past. More than one-half said
they would be willing to pay more for environmentally responsible
holiday gifts.
-
Some Shoppers Will Pay More For Greener Tech - The article breaks down shoppers into three categories: "bright"
green, green, and un-green. The first category includes the 12% of Americans who are willing to pay more for greener
electronics. The second includes 41% who may care about
environmental woes, but not enough to pay more for greener gadgets. Green issues were of little or no concern to the rest (47%).
- Green Shoppers Drive Larger Market BasketsRetailers and manufacturers looking to see more green should increase marketing to those shoppers who also see green. When one "green" nonfood product is included in a shopper’s basket, the
average order is about $100 — triple the normal $29 shopping basket.
- Marketing to Green Buyers - Which consumers are only thinking green? Which consumers are actually
acting green? Who will be the most receptive audience for a green
message or a new greener product or service? A new study breaks down consumers into four distinct groups to answer these questions.
- Boomers Eye Eco-Friendly Brands - Socially conscious attitudes are a driving force when it comes to determining which brands boomers choose to buy. 70% said they felt a responsibility to make the world a better
place. The results of the survey seem to indicate that some 40
million boomers use their purchasing power to buy environmentally safe
brands.
- Color-blind Consumers - The more you know about which values actually drive your category,
the more you'll know about how to better engage consumers, bond them to
your brand, and be more profitable. So are there any categories where being "green" made a significant contribution to
consumer engagement, loyalty and profitability?
- Gen Y Shoppers Drawn to Greener Marketers - A recent poll indicates that retailers will
have to keep that environmental buzz going if they hope to woo
Generation Y shoppers. Findings indicate that environmental
messaging has a major impact on customer loyalty in this key
demographic, with 50% of respondents saying it influences their
shopping behavior.
Posted by Universal Ad
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