The Retail Advertising, Marketing
and Promotions (AMP) Blog

Providing retail advertisers and marketers
with the knowledge they need to succeed

The Retail Advertising, Marketing and Promotions Blog: Monthly Archives for February 2008

Spotting the Impulse Buyer

CXOs Go Mainstream

Audience Attentiveness to Advertising

Consumers Trust Advocacy Groups, Grocers Most Of All

Study Reinforces Online Reviews' Impact on Offline Sales

Authenticity over Exaggeration: The New Rule in Advertising

Gas Prices Changing Consumer Habits

Small Merchants Gain Large Presence on Web

Putting Local Retailers to the Web Test

Taglines Lose Their Starring Role in Ads

Ad Agencies Stand to Lose in Digital Revolution

Price Variations and Secret Discount Codes

Building Successful Multi-channel Gift Registries

Men, Women and Retail

Retailers Push Charity, Ecology to Boost Sales

Advertising of 2007

More Consumers Research Packaged Goods Online Before Purchase

Coupons, Newspaper Inserts Influence Shoppers

Green Consumers Willing to Pay More

Baby Boomers, Silver Surfers and Retail Advertising

Social Networks Lead to Social Shopping