The second article (also eMarketer) reports on a Frost & Sullivan report on the digital signage market which showed that the market, which includes flashy indoor screen arrays and high-tech billboards, will reach $1.1 billion in revenue worldwide by 2012, compared to 2006 revenues of 313 million. Bottom-line from this study is that although the market lacks measurement standards, its ability "to enhance brand image and display promotional messages using targeted full-motion video messages at the point of purchase makes it an opportune medium for advertisers."

The third article (surprise - Digital Signage Today) talks about the difference in responses between members of the digital signage industry and people who only see digital billboards on the way to work. The industry professionals say that digital signage has immense potential and that we should all be excited about its growth. While non-industry professionals express a general concern as to how digital signage will be used in the future.