The Retail Advertising, Marketing
and Promotions (AMP) Blog

Providing retail advertisers and marketers
with the knowledge they need to succeed

The Retail Advertising, Marketing and Promotions Blog: Monthly Archives for January 2008

Consumers More Responsive to Direct Mail

What’s Ahead For the Retail Industry

Retailers Add Content – and Value – to Gift Cards

How to Market to the Hispanic American Audience?

Customers Disloyal to Supermarkets, But Advocates Improve Profits

Online Retailers Fail Customer Experience 101

Retail Shoppers Consider Value More Than Ever

Digital Signage Ads Getting Attention

Online Video Ads Score Well, Show Promise

Marketing Catches Up with Mobile, or Does It?

Shoppers Looking for More Personalization

Is At-Retail Marketing at Risk?

10 Steps to a Successful Social Media Marketing Program

Customer Reviews Influence Cross-channel Buying Decisions

Catalogs Are Making a Comeback

The Role of Media in Influencing Consumer Purchases

Key Ingredients to Multi-channel Marketing

The End of Advertising As We Know It

Very Social Users also Very Shopping-Minded

Top Ten Marketing Ideas To Consider in 2008

What to Expect From Online Marketing & Advertising in 2008?

The New Year Made Better - Cause/Value Marketing