Multi-channel Metrics - Article Round-up
Posted by Universal Ad at Sunday, December 09, 2007 2:18 AM and is filed under multi-channel,offline,Metrics,Tracking,Conversion 
A few articles have piled up on the subject of multichannel metrics and analysis so here's a quick round-up:
Posted by Universal Ad
- Offline Conversion Tracking - The struggle we have as online marketers is to find ways to measure the
effectiveness of advertising, including those elusive offline
conversions - tracking customer behavior after
customers leave their computers.
- Untracked Conversions Mean Wasted Advertising - I know half the value I'm driving from advertising (even in search) is untracked, but I have no easy way to track it!
- 5 Crucial Multichannel Metrics - The top five metrics every multichannel marketer must know and use in the measurement and tracking of their business.
- Model Behavior - Want to drive higher responses and find a wealth of viable prospects in your database? You'll have to brave a bit of math. That is,
you must segment your file and apply predictive models to it. And
that's a complex task. Above all, you have to know what models can and
can't do.
- Measure for Measure - By applying the principles of square-inch analysis and taking advantage of the robust data online analytics has to offer, you'll accurately track your way to higher sales.
Posted by Universal Ad
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