Many Catalog Sales are Completed Online

Posted by Universal Ad at Thursday, November 15, 2007 7:15 AM and is filed under online,Marketing,Catalog
Another eMarketer article covers the DMA's "Multichannel Marketing in the Catalog Industry" report which shows that reveals that successful multichannel marketers have consistent and integrated standards across all channels. "This view is a major departure from earlier thinking, in which companies thought the Internet channel would require different pricing, promotions, and other approaches than the other channels.”


The study's main findings include:
  • Seven in 10 catalog and multichannel marketers have increased multichannel sales during the past 12 months
  • Nearly six in 10 marketers had increased catalog circulation during that time
  • More than half said they had fully integrated marketing and advertising, product selection, pricing, fulfillment, and shipping and handling policies
  • More than four in 10 mail-order catalog sales are completed online
  • More than 3 in 10 believe that their online sales were “incremental,” i.e., that they would not have received the order without the existence of their Web site
More details from the report can be found at the DMA site.
       


Posted by Universal Ad


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