Business Intelligence Promise and Reality
Posted by Universal Ad at Monday, November 19, 2007 1:44 AM and is filed under Business Intelligence 
We're on an eMarketer roll here - this article is about Business Intelligence and how its reality compares to its promise.
The study on which this article is based shows that BI tools currently contend with three main points of negative perception - They're perceived as hard-to-use applications that produce reports that are largely irrelevant to routine decision-making, and create an inherently retrospective mindset.
Additional findings include:
Posted by Universal Ad
The study on which this article is based shows that BI tools currently contend with three main points of negative perception - They're perceived as hard-to-use applications that produce reports that are largely irrelevant to routine decision-making, and create an inherently retrospective mindset.
Additional findings include:
- More than three-quarters of IT executives surveyed found themselves
forced into positions where they had to make decisions before all the
information they needed was available.
- More than six in 10 respondents said that BI reports ended up being simply reference documents to justify decisions that had already been made.
- Seven in 10 IT executives said they did not receive reports with predictions about potential problems or opportunities.
- Most managers (90%) hought there would be significant benefits to the business if they could embed greater intelligence into daily operational processes.
- About seven in 10 said their company would employ more efficient processes and that customer service would improve if this were accomplished.
- Nearly two-thirds thought that there would be an increase in revenues and profitability.
Posted by Universal Ad
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