Holiday Retail News Round-up: Operations, E-mail, Social Media and more
Posted by Universal Ad at Tuesday, November 13, 2007 1:25 AM 
Categories: Retail,Holiday,Social,Consumers,E-Mail
Categories: Retail,Holiday,Social,Consumers,E-Mail
As can be expected, quite a few holiday-related articles have accumulated recently so here's a quick round-up of the most interesting ones.
Posted by Universal Ad
- Consumers Shop Later, Retailers Promote Earlier for Holidays (RetailWire) - Consumers plan to start shopping later for the holidays this year than in the past. At the same time, retailers including Wal-Mart, Toys 'R' Us and Circuit City have gone on the offensive announcing special deals well in advance of Black Friday.
- Social Media to Play Role in Holiday Shopping (DM News) - "Social media is an essential marketing tool for
connecting with an online audience and optimizing presence during the
2007 holiday shopping rush". The report covered in this article focuses on the sales impact of integrating social media into holiday marketing campaigns.
- Will Retail Sync with E-tail for Holiday Season? (ClickZ) - A few tips on how to sync your retail operations with your e-tail operations in time for the holiday season. For example, merchandise your home page, share what you know with store managers, and rethink your employee training.
- Is Your Site Search Ready for Holiday Shoppers? (E-Commerce News) - For many businesses, holiday site lockdown is a key milestone in e-commerce, but successful Internet retailers know that being nimble is what can make the difference between a joyous holiday selling season and a piece of coal in your stocking.
- Annual Holiday Survey Says Consumers Are Waiting (Retail Merchandiser) - Consumers will start their holiday shopping later than ever this year, and impulse buying will be down. 41% of survey respondents said they don’t anticipate beginning their holiday shopping until after Thanksgiving (10% more than last year).
- E-Mail Marketers Up Volume for Holidays (eMarketer) - Marketing e-mail volume for 2007 is expected to peak in the second week of December. Major online retailers increased their e-mail volume an average of 47% during the 2006 holiday season.
- Conservative Shopping Expected For The Holidays (Center for Media Research) - According to NRF's 2007 Holiday Consumer Intentions and Actions Survey, shoppers still plan to spend more on the holidays this year than last, but consumers say their spending will be a bit restrained this holiday season.
- It’s Beginning to Look a Lot Like Black Friday (MSNBC) - It’s not even Thanksgiving, but the nation’s retailers, including Wal-Mart and Toys “R” Us, are jump-starting holiday sales with big discounts and door buster specials starting Friday in what’s expected to be a lukewarm Christmas season.
- Harder Sell, Softer Landing (Internet Retailer) - Web retailers are building out site features and planning heavy promotions to connect with online Christmas shoppers.
- Retail CMOs: More Holiday Discounts, Promotions (Marketing VOX) - Almost three-quarters (73 percent) of chief marketing officers at leading US retailers say discounting and promotions will be more plentiful this holiday season, compared with 2006, due to the current credit crunch.
Posted by Universal Ad
Comments