Holiday News Round-up - Part 2
Posted by Universal Ad at Wednesday, November 14, 2007 5:08 AM 
Categories: Retail,Holiday,Social,Consumers,Marketing
Categories: Retail,Holiday,Social,Consumers,Marketing
Still a few more items to add to yesterday's 10-article round-up -
Posted by Universal Ad
- Mall-Haters Hit Web For Holiday Shopping - Two-thirds of holiday shoppers plan to use online resources before making online or offline gift purchases. Three-quarters of those shoppers said their first holiday shopping step was online research.
- Holidays Will See Discounting - The 2007 holiday promises to shape up as one of the most promotional in recent history.
- Expert: Worried Retailers Will Cut Prices Early in Season - With the economy slowing and consumer spending sagging, "We'll see a lot of retailers discounting earlier. They're not going to play the game of waiting to see if someone else cuts prices first."
- Online Marketing Plays Bigger Role in Sears Holiday Campaign - The Internet is playing a bigger role than in previous years, including a holiday-themed social networking site and the use of widgets and text messaging to alert customers to special promotions.
- Anticipating Gloomy Season, Retailers Plan Early Deals -This year, few stores are waiting to grab holiday dollars until the day after Thanksgiving, also known as Black Friday, which is often considered the start of the shopping season.
- Improve Your Holiday Sales With Social Media -This holiday season, marketers are using an array of highly innovative, diverse and market-savvy Web 2.0 media to connect with customers.
- Merchants Step Up Multi-channel Holiday Marketing - Most retailers have already launched their online holiday promotions, and more of them are also promoting their web sites in stores compared to last year.
- Consumers Slow to Start Holiday Shopping - Retailers who are concerned that holiday sales aren’t living up to expectations needn’t worry: shoppers are off to a slow start.
- Virtual Lures for Holiday Shoppers - Online merchants are introducing search features meant to take even more pain out of the shopping experience. The changes range from subtle to radical, but in a holiday retailing environment that looks like a nail-biter, businesses are pinning high hopes on such initiatives.
- Walmart.com Looking for a 'Great Christmas' - The website, like the rest of Wal-Mart, is looking to get a head start on the competition by posting deals early and often. Walmart.com plans to offer special sale prices including some web-only deals on Thanksgiving and special promotions for the week following the Black Friday weekend.
Posted by Universal Ad
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