The Retail Advertising, Marketing
and Promotions (AMP) Blog

Providing retail advertisers and marketers
with the knowledge they need to succeed

The Retail Advertising, Marketing and Promotions Blog: Monthly Archives for November 2007

Web Ads That Consumers Actually Want to Save and Share

Research Results Drawn Into Question

Private Label Overlooks Hispanic Market

Collaborative Trade Promotion Optimization Drives Improved Results

Users Request More Targeted Ads

Online Retailers Eye Retention

Join Us at the Retail Advertising Conference

Driving Customer Insights Across the Enterprise

Business Intelligence Promise and Reality

Men More Likely to be Positive About Retail

Many Catalog Sales are Completed Online

Holiday News Round-up - Part 2

Holiday Retail News Round-up: Operations, E-mail, Social Media and more

Three Different Takes on Advertising Methods

The Role of Loyalty in Communication Plans

JCPenney: The Web as the Retail Hub

Kroger Growth Attributed to Customer Analytics

Word-of-Mouth Most Valuable Ad Platform

Multichannel Holiday Strategies for Monday through Sunday

Segmenting Multichannel Buyers

Social Marketing Do's And Don'ts