Online Retail Marketing and Holiday E-Mail Marketing
Posted by Universal Ad at Sunday, October 07, 2007 10:06 AM and is filed under online,Marketing,Retail,Holiday,E-Mail 
Yet another two-article compilation, this time from ClickZ.
The first article covers Online Retail Marketing Opportunities - the industry has become far more optimistic over the past few months, as retailers are starting to move beyond PPC and have added online ads and social media to their marketing playbook, and as solution providers offer tools that allow retailers to more easily target, acquire and retain new customers.
The article goes on to outline Forrester's "five truths about e-commerce" including 'online marketing is currently inefficient' (paid search dominates all marketing tactics compared to display, e-mail, comparison engines and portal deals) and 'retailers still have not truly embraced multiple channels' (online retail is growing 8 times faster than the rest of the industry but cross-channel marketing is underutilized).
Also covered are new retail advertising solutions such as behavorial targeting, e-mail- based ad targeting, data feed management and product-specific content delivery.
The second article covers Holiday E-Mail Marketing Do's and Don'ts. The tips given in this article include the following (click through to the article for all the details):
Posted by Universal Ad
The first article covers Online Retail Marketing Opportunities - the industry has become far more optimistic over the past few months, as retailers are starting to move beyond PPC and have added online ads and social media to their marketing playbook, and as solution providers offer tools that allow retailers to more easily target, acquire and retain new customers.
The article goes on to outline Forrester's "five truths about e-commerce" including 'online marketing is currently inefficient' (paid search dominates all marketing tactics compared to display, e-mail, comparison engines and portal deals) and 'retailers still have not truly embraced multiple channels' (online retail is growing 8 times faster than the rest of the industry but cross-channel marketing is underutilized).
Also covered are new retail advertising solutions such as behavorial targeting, e-mail- based ad targeting, data feed management and product-specific content delivery.
The second article covers Holiday E-Mail Marketing Do's and Don'ts. The tips given in this article include the following (click through to the article for all the details):
- Consider Your Marketing Program as a Fourth-Quarter Event
- Don't Use Greater Frequency to Rescue a Below-Average Quarter or Capitalize on a Good One
- Remember Spam Is Any Unrecognized, Unexpected, or Unwanted E-mail, Even Targeted Permission E-mail
- Find Creative Ways to Expand Your Reach to Customers and Prospect.
- Monitor Campaigns Closely, Test All Aspects Now
Posted by Universal Ad
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