E-Mail Top Digital Marketing Tool
A recent McKinsey survey covered in an eMarketer article shows that e-mail is more popular than paid search, display ads and online video as a digital marketing tool. Over one-half of respondents said
they planned to increase their e-mail spending in the next three years,
but plans to increase spending could mean that e-mail would lose some
budget to paid search and other tactics.
In another survey covered in this article, 72% of US marketers said that e-mail was one of their online and mobile tactics. Additional tactics include e-mail newsletter, banner ads, online promotions and more (for the full chart, click through to the article).
Posted by Universal Ad
In another survey covered in this article, 72% of US marketers said that e-mail was one of their online and mobile tactics. Additional tactics include e-mail newsletter, banner ads, online promotions and more (for the full chart, click through to the article).
Posted by Universal Ad
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