The Retail Advertising, Marketing
and Promotions (AMP) Blog

Providing retail advertisers and marketers
with the knowledge they need to succeed

The Retail Advertising, Marketing and Promotions Blog: Monthly Archives for October 2007

User-Generated Reviews Are Driving Product Sales

Five Questions About Viral Marketing

Getting Customers to Act on That First Mailing

Five Must-Haves to Move Transactional E-mails

Gift Cards Continue to Grow

E-Mail Top Digital Marketing Tool

Americans Have Skewed View of Ad Industry

Coupon Usage Across Generations

Online Game to Help Teach POS & Tech Skills

Loyalty Programs on Fast Evolutionary Track

Digital Media as an In-Store Experience

Consumers Look for 'Made in the U.S.A.' Label

Consumers Say That Multichannel Marketing Should Be Transparent

Which Retailers Are Getting Relationships Right, Wrong?

Branding the Produce Department

Developments in In-Store Media

Gay/Lesbian Consumer Study Offers Insights for Retailers

Where Did You Come From?

Online Retail Marketing and Holiday E-Mail Marketing

Advertising on Web Mail Sites and Mobile Phones

Retail Is Not Just About Shopping Any More

Retailers Improve E-Mail Tactics, Lag on Some Basics

Relevant Advertising Yields More Receptive Prospects