Focus Shifts to Online Advertising
Posted by Universal Ad at Wednesday, August 22, 2007 12:14 PM and is filed under Advertising,online,RIS News,AMR Research,Print 
Yes, two posts in one day! I was so blown away by the numbers in this report, that I just had to write again.
RIS News are set to release a joint report with AMR Research next month - a study of Cross-Channel Technology Trends. While there are many interesting points in the pre-release Top 10 Cross-Channel Retail Trends article that was published yesterday, one statistic stood out for me:
Spending for traditional advertising such as print and television is shrinking dramatically from 70 percent in 2006 to 57 percent in 2007.
Talk about seismic shifts! In some internal work, we had recently estimated that print will shrink from 50% of the ad budget in 2006 to 25% in 2011 and TV from 35% to 25%, while online and others will grow from 15% to 50%. Seems like we've significantly underestimated these trends.
Other very interesting numbers from the study - online will bring in 34% of overall revenue in 2008 (a growth rate of more than 42% since 2006), retailers still outsource some of their core online business processes, and 69% of retailers will replace their current e-commerce platform by the end of 2008.
I'll update all our readers once the full report is publish and available for download. Meanwhile, I would love to hear your comments - what numbers are you seeing for ad spending across channels?
Posted by Universal Ad
RIS News are set to release a joint report with AMR Research next month - a study of Cross-Channel Technology Trends. While there are many interesting points in the pre-release Top 10 Cross-Channel Retail Trends article that was published yesterday, one statistic stood out for me:
Spending for traditional advertising such as print and television is shrinking dramatically from 70 percent in 2006 to 57 percent in 2007.
Talk about seismic shifts! In some internal work, we had recently estimated that print will shrink from 50% of the ad budget in 2006 to 25% in 2011 and TV from 35% to 25%, while online and others will grow from 15% to 50%. Seems like we've significantly underestimated these trends.
Other very interesting numbers from the study - online will bring in 34% of overall revenue in 2008 (a growth rate of more than 42% since 2006), retailers still outsource some of their core online business processes, and 69% of retailers will replace their current e-commerce platform by the end of 2008.
I'll update all our readers once the full report is publish and available for download. Meanwhile, I would love to hear your comments - what numbers are you seeing for ad spending across channels?
Posted by Universal Ad
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