The Case for Print Media Advertising in the Internet Age
Posted by Universal Ad at Monday, September 03, 2007 1:46 AM and is filed under media,Print,Internet 
The RIT Print Industry Center released an interesting report a few months ago that comes down to Print Vs. Internet (download it from their site). The report covers topics including the changing media landscape, advertising effectiveness, media effects and media selection.
They start with "How can established media such as printed magazines, newspapers, and printed inserts survive?" and end up with "print advertising plays a necessary role in the ad mix for a myriad of marketing situations" and "advertising media platforms will survive only if they can demonstrate advertising effectiveness and efficiency."
An obvious bias may be in play here but the report seems quite even handed. For example, they quote seven research reports which show that print ads are more effective than other types of ads but continue that with "more robust
methodologies must be developed in this new era of accountability" and even offer a couple of suggestion.
They start with "How can established media such as printed magazines, newspapers, and printed inserts survive?" and end up with "print advertising plays a necessary role in the ad mix for a myriad of marketing situations" and "advertising media platforms will survive only if they can demonstrate advertising effectiveness and efficiency."
An obvious bias may be in play here but the report seems quite even handed. For example, they quote seven research reports which show that print ads are more effective than other types of ads but continue that with "more robust
methodologies must be developed in this new era of accountability" and even offer a couple of suggestion.
Publishing through digitization is the emerging trend in print media. Maximum all publishers are fallowing this trend in order to increase their circulations, maximize revenues, reduce the reach time. A website www.pressmart.net providing the services of digitization and most of the publishers are using these kinds of services.
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