IBM Study: Internet Overtakes TV Time
Posted by Universal Ad at Monday, September 10, 2007 6:05 AM and is filed under multi-channel,media,TV,Internet 
Another MediaPost article of interest when you're planning your media allocation, this time covering an IBM survey on US media usage, which shows that Internet usage is about to overtake TV usage in terms of time spent.
19% of respondent spend 6+ hours a day on the Internet vs. 9% in front of the TV, while 60% spend 1-4 hours on the Internet vs. 66% who spend that time on TV viewing.
67% watch video on the Internet or would like to, with the most popular destinations being YouTube (39%), TV network sites (33%), search engines (32%) and social-network sites (28%). Another item on the consumer wish list - entertainment on their mobile devides (35%) - a certain target for traditional TV content.
19% of respondent spend 6+ hours a day on the Internet vs. 9% in front of the TV, while 60% spend 1-4 hours on the Internet vs. 66% who spend that time on TV viewing.
67% watch video on the Internet or would like to, with the most popular destinations being YouTube (39%), TV network sites (33%), search engines (32%) and social-network sites (28%). Another item on the consumer wish list - entertainment on their mobile devides (35%) - a certain target for traditional TV content.
Other items of interest - nearly a quarter own a DVR and watch more than half of their TV programs in replay mode. And finally, as to payment, 1/3 want free, ad-supported shows while 20% are willing to pay for them.
Posted by Universal Ad
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