Internet Displaces Radio As Fourth Biggest Ad Medium
Posted by Universal Ad at Monday, September 17, 2007 7:23 AM and is filed under Advertising,Radio,Internet,Statistics 
Statistics week on the RetailAMP blog? You'll just have to wait and see.
This MediaPost entry (based on an eMarketer report) shows online ($21.7) overtaking radio ($20.4) in the "who's the biggest ad medium" race. The Internet has already overtaken outdoor advertising and is on track to displace the TV as the largest ad medium by 2011 (according to a VSS report).
These statistics reflect the quick rate of online ad growth, rather than a sharp downturn in radio advertising (which is expected to grow very very modestly, around 1.5% in 2007, compared to 22% for online ads).
Interestingly enough, "online revenues are a key growth area for radio", with broadcasters working on quickly expanding their online sales capabilities through acquisitions, partnerships and new technologies.
Posted by Universal Ad
This MediaPost entry (based on an eMarketer report) shows online ($21.7) overtaking radio ($20.4) in the "who's the biggest ad medium" race. The Internet has already overtaken outdoor advertising and is on track to displace the TV as the largest ad medium by 2011 (according to a VSS report).
These statistics reflect the quick rate of online ad growth, rather than a sharp downturn in radio advertising (which is expected to grow very very modestly, around 1.5% in 2007, compared to 22% for online ads).
Interestingly enough, "online revenues are a key growth area for radio", with broadcasters working on quickly expanding their online sales capabilities through acquisitions, partnerships and new technologies.
Posted by Universal Ad
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