The Retail Advertising, Marketing
and Promotions (AMP) Blog

Providing retail advertisers and marketers
with the knowledge they need to succeed

The Retail Advertising, Marketing and Promotions Blog: Monthly Archives for September 2007

Given Fewer Coupons, Shoppers Snub Macy’s

Do Online Promotions and Coupons Work Better than Video Ads?

E-mail Metrics Healthy … Everywhere Except Spending

How Price Promotions Effect Customer Loyalty and Retailer Profitability

Time Pressures Color Consumer Decisions

Buyer Beware: Shopping Can Lead to More … Well … Shopping

Coupons Gain New Market on Cellphones

Retail Advertising/Marketing From the CPG Perspective

Where's Your Ad Budget Going?

Internet Displaces Radio As Fourth Biggest Ad Medium

Online Advertisers Start to Think Locally

Retail Advertising, Marketing and Promotions Newsletter

How to Improve Your E-Mail Campaigns?

Take Your Website Mobile

IBM Study: Internet Overtakes TV Time

The Coupon Industry is Undergoing a Revolution

Buyers Transact at All Retail Channels

Marketers Divided On Impact ROI Of Mobile Marketing

New Media Lag Impact Of TV, Radio, Newspapers

The Case for Print Media Advertising in the Internet Age

Don't Be Shy About Making Conversational Marketing