Syndicating Content Gets Your Message Directly to Consumers
Posted by Universal Ad at Tuesday, August 07, 2007 3:51 AM and is filed under Advertising,online,Marketing,RSS 
This Chief Marketer article discusses RSS and how marketers can use it to reach the right consumers- the ones who will find their message most relevant. RSS (Really Simple Syndication - see here for the Wikipedia explanation) filters your content directly to the consumer's desktop.
Highlights include:
Highlights include:
- Always keep the customer's needs front of mind - "RSS needs to be more relevant than e-mail" because readers can "unsubscribe in a blink of an eye."
- RSS is 100% opt-in with 100% guaranteed delivery so it's easy to get the consumer's attention with relevant content.
- Potential uses - lead generation, e-commerce, customer relationship management, affiliate marketing, transactional messaging, market research, online traffic generation, search engine optimization and more.
- The easiest way to start with RSS is to implement the same tactics that have worked with e-mail and direct mail campaigns while focusing on targeting and personalization.
- Sign-ups for RSS feeds can be increased by using promotions, such as free content access or coupons.
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