Retailers Use Competitors' Websites in Battle for Leadership
Posted by Universal Ad at Wednesday, August 15, 2007 10:42 AM and is filed under online,Retail,Strategy 
The Retail Bulletin shows how retailers use their competitors' web sites to shape their own pricing, product
and positioning policies and increase profit margins. According to the survey discussed in the article:
- 87% of companies use competitors' websites in the battle for leadership
- 80% handle the process in an ad-hoc way by manually
searching websites on just key product lines on a weekly or monthly basis, while 20% use an automated process to collect
competitive info on a daily basis
- 30% of retailers check just 6% of their product range within any given month, another 30% check 6-25%, 20% check 26-50%, while 20% check more than 50% (75% of those 20% use an automated process).
Comments