Internet Fuels Ad Economy, But TV Remains Biggest Factor
Posted by Universal Ad at Monday, August 27, 2007 6:02 AM and is filed under Advertising,offline,online,TV 
It seems like we're on an advertising statistics roll here so we might as well just flow with it until it slowly peters out (hopefully soon...) This info is from a MediaPost article covering a GroupM report on worldwide advertising and marketing expenditures.
As opposed to the US-focused reports I covered in previous posts, when it comes to advertising across the globe, "TV remains far and away the main engine of advertising growth in the 20% of the 'developing' global advertising economy." Overall, television is expected to account for 47% of worldwide and 36% of U.S. ad spending growth this year, vs. 30% and 50% respectively for the Internet.
According to the report, although the rate of measured U.S. Internet growth peaked in 2004-05 and in Western Europe in 2005-06, it is still the biggest advertising driver in the developed world. The final, somewhat ironic note is that "Internet growth cannot last for ever or it would account for the entire global economy in about 65 years at its current rate of growth." ne interesting quote regarding measured vs. unmeasured media in respect to online ads - "...a lot to do with the Internet goes missing in action...there are a lot more internet media owners than there are press barons. No one anywhere measures what advertisers spend either on creating online content, or analyzing the torrent of data."
Posted by Universal Ad
As opposed to the US-focused reports I covered in previous posts, when it comes to advertising across the globe, "TV remains far and away the main engine of advertising growth in the 20% of the 'developing' global advertising economy." Overall, television is expected to account for 47% of worldwide and 36% of U.S. ad spending growth this year, vs. 30% and 50% respectively for the Internet.
According to the report, although the rate of measured U.S. Internet growth peaked in 2004-05 and in Western Europe in 2005-06, it is still the biggest advertising driver in the developed world. The final, somewhat ironic note is that "Internet growth cannot last for ever or it would account for the entire global economy in about 65 years at its current rate of growth." ne interesting quote regarding measured vs. unmeasured media in respect to online ads - "...a lot to do with the Internet goes missing in action...there are a lot more internet media owners than there are press barons. No one anywhere measures what advertisers spend either on creating online content, or analyzing the torrent of data."
Posted by Universal Ad
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