Increasing Acceptance Of Cell Phone Ads
Posted by Universal Ad at Wednesday, August 08, 2007 3:52 AM and is filed under Mobile,Advertising,Promotions 
From Media Daily News, an article about an academic study which shows that technically-oriented college
students are growing increasingly receptive to getting ads on
their cell phones and other mobile devices and less worried about the ads being an invasion of their privacy. It's important to note that it's "unclear whether the research is representative of the
national population" but the college crowd is a lucrative segment in itself.
56.3% of the students tracked in the study over a two-year period accepted ads if they got something for free in exchange (for example, premium content or consumer promotions). 37.4% said it would only take the offer of a free ring tone for them to accept advertisements on their cell phones, while 21.4% preferred a discount or coupon to a restaurant, movie or grocery store and 20% wanted free minutes, upgrades, access to the Internet or music. Finally, 36.7% of college students received a text message advertisement in 2007, up 13% from 2005.
Bottom-line: If you're selling to college students, start looking into mobile advertising technologies and how you integrate them with your existing advertising campaigns.
56.3% of the students tracked in the study over a two-year period accepted ads if they got something for free in exchange (for example, premium content or consumer promotions). 37.4% said it would only take the offer of a free ring tone for them to accept advertisements on their cell phones, while 21.4% preferred a discount or coupon to a restaurant, movie or grocery store and 20% wanted free minutes, upgrades, access to the Internet or music. Finally, 36.7% of college students received a text message advertisement in 2007, up 13% from 2005.
Bottom-line: If you're selling to college students, start looking into mobile advertising technologies and how you integrate them with your existing advertising campaigns.
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