Conventional Wisdom and Coupons
Posted by Universal Ad at Tuesday, August 28, 2007 1:33 AM and is filed under Advertising,Retail,Coupons 
I just found a new blog called Shopper Culture from the Integer Group. It's only been up for a couple of months (just like this blog) and aims to create "a global discussion about the impact of shopper culture on brand strategy."
Here's one excerpt - a post debunking a few coupon-related myths based on a large data analysis project. The results include, for example, "A short expiry often cuts redemption far more than any increase in value can make up" and "Value alone isn’t enough. Maximum redemption comes from an optimal value-expiration swet spot."
I don't want to push you over the information overload point this early in the week but I found this blog through whizdumb - another interesting blog that covers consumers, brands, marketing and culture.
Posted by Universal Ad
Here's one excerpt - a post debunking a few coupon-related myths based on a large data analysis project. The results include, for example, "A short expiry often cuts redemption far more than any increase in value can make up" and "Value alone isn’t enough. Maximum redemption comes from an optimal value-expiration swet spot."
I don't want to push you over the information overload point this early in the week but I found this blog through whizdumb - another interesting blog that covers consumers, brands, marketing and culture.
Posted by Universal Ad
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