Some More Ad Stats

Posted by Universal Ad at Sunday, August 26, 2007 11:07 AM and is filed under Advertising,offline,online
Following up on Wednesday's post about the drastic shifts in advertising revenues, here are some more stats that reinforce these trends. These are by way of Silicon Alley Insider.
  • US advertising revenue at 4 big online media companies--Google, Yahoo, AOL, and MSN (MSFT)--grew by $1.3 billion in Q2, or 42%. 

  • US advertising revenue at 15 big television, newspaper, magazine, radio, and outdoor companies (Time Warner, Viacom, CBS, etc.) shrank by $280 million in Q2, or 3%.

  • In total, U.S. advertising revenue at all 19 companies increased 8% year over year in Q2, the online portion from 23% to 30%, while the offline portion shrank from 77% to 70%. 

  • The only traditional advertising sector that grew was outdoor (up 13%), while TV shrank 1%, print shrank 5%, and radio shrank 7%.
Posted by Universal Ad


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