The Coupon Industry is Undergoing a Revolution
Posted by Universal Ad at Sunday, September 09, 2007 11:28 AM and is filed under Retail,Consumers,Coupons 
This impressive quote comes from a Pittsburgh Post-Gazette article that, unfortunately, does little to back it up. The article itself actually has the rather unwieldy title of "Loaded with coupons and surveys, receipts grow longer, aggravating many".
This time, the battle is between consumers annoyed at the number/length of the receipts they get when they check out (untargeted promotions, paper waste, etc.) and retailers who want to target them at the point-of-sale. Since less than 3% of coupons are redeemed, retailers are looking for a way to increase their effectiveness.
For example, CVS' receipts contain "Extra bucks, an award based on 2 percent of all purchases", a program that has more than 50 million card holders. Rite Aid's receipts may contain an offer for a $10,000 sweepstakes promotion, in return for answering a customer satisfaction survey.
Posted by Universal Ad
This time, the battle is between consumers annoyed at the number/length of the receipts they get when they check out (untargeted promotions, paper waste, etc.) and retailers who want to target them at the point-of-sale. Since less than 3% of coupons are redeemed, retailers are looking for a way to increase their effectiveness.
For example, CVS' receipts contain "Extra bucks, an award based on 2 percent of all purchases", a program that has more than 50 million card holders. Rite Aid's receipts may contain an offer for a $10,000 sweepstakes promotion, in return for answering a customer satisfaction survey.
If even a marketing consultant says "We are just an
over-merchandised and over-marketed world. It is all too much," I bet these promotional tactics won't last much longer.
Posted by Universal Ad
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