Consumer Shopping Modes and more from RetailWire
Posted by Universal Ad at Wednesday, August 22, 2007 11:30 AM and is filed under retailwire,Retail,Consumers 
We haven't visited RetailWire in a while and many interesting discussions have accumulated there in the meantime. The ones below are just on advertising and promotions. The RetailWire discussions cover many more issues, of course, of interest to any and all retailers.
Nielsen IDs Consumer Shopping Modes - a new study shows how a consumer's mindset influences their grocery shopping and can help target ads and promotions for each set of customers according to the product in question. Shoppers can be in Auto-Pilot mode (grab 'n go), Buzz-Activated mode (open to engaging ads), Variety-Activated mode (seeking new tastes and formats), or Bargain-Activated (comparing prices and promotions).
Midnight Madness Goes Online - retailers including Dick's Sporting Goods, Kohl's and Sears are offering online-only discounts during overnight hours to keep consumers shopping after-hours. Innovative way to balance the work load during the day and emulate the Home Shopping Network effect online.
Retailers Should Go Slow on Social Sites - it seems that contrary to popular opinion, advertising on social networking site do not greatly influence consumer purchasing decisions.
Telling Stories for Profit - can stories and storytelling drive business? In this first installment in a multi-part series, the discussion centers on the need for storytelling in business and how it has evolved in recent years.
Gen Y Nation Declares No Texting Zone - Gen Yers send 17 text messages per day on average but only 5% of them subscribe to offers via text. 65% said they were "unlikely to or would definitely not subscribe" to ads coming to them via their cell or PDA.
Posted by Universal Ad
Nielsen IDs Consumer Shopping Modes - a new study shows how a consumer's mindset influences their grocery shopping and can help target ads and promotions for each set of customers according to the product in question. Shoppers can be in Auto-Pilot mode (grab 'n go), Buzz-Activated mode (open to engaging ads), Variety-Activated mode (seeking new tastes and formats), or Bargain-Activated (comparing prices and promotions).
Midnight Madness Goes Online - retailers including Dick's Sporting Goods, Kohl's and Sears are offering online-only discounts during overnight hours to keep consumers shopping after-hours. Innovative way to balance the work load during the day and emulate the Home Shopping Network effect online.
Retailers Should Go Slow on Social Sites - it seems that contrary to popular opinion, advertising on social networking site do not greatly influence consumer purchasing decisions.
Telling Stories for Profit - can stories and storytelling drive business? In this first installment in a multi-part series, the discussion centers on the need for storytelling in business and how it has evolved in recent years.
Gen Y Nation Declares No Texting Zone - Gen Yers send 17 text messages per day on average but only 5% of them subscribe to offers via text. 65% said they were "unlikely to or would definitely not subscribe" to ads coming to them via their cell or PDA.
Posted by Universal Ad
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