The Retail Advertising, Marketing
and Promotions (AMP) Blog

Providing retail advertisers and marketers
with the knowledge they need to succeed

The Retail Advertising, Marketing and Promotions Blog: Monthly Archives for August 2007

Consumers Spending Less Time With Media

Back to School Spending to Rise 7%

Conventional Wisdom and Coupons

Internet Fuels Ad Economy, But TV Remains Biggest Factor

Some More Ad Stats

Quick Intro to On Demand Promotions

Focus Shifts to Online Advertising

Consumer Shopping Modes and more from RetailWire

Offline Ads Are Heavy Drivers of Search

Shop Online, Spend Offline

Outdoor Ad Market Surges Amid Positive Trends

RIS Retail Technology Study

Retailers Use Competitors' Websites in Battle for Leadership

The Strategies Behind an Online Retailer's Success

Online Shoppers Listen to Word-of-Mouth

A Seamless Cross-Channel Experience Starts With Marketing

Search and Display Advertising Work Well Together

Increasing Acceptance Of Cell Phone Ads

Syndicating Content Gets Your Message Directly to Consumers

Captivate Your Online Audience or Be Stuck in the Past

Web Browsers Spend More In Stores

Peer Reviews Significant To Shoppers in Consumer Brand Trust

Customer-centric Retail Applications