Managing Digital Signage
Posted by Universal Ad at Wednesday, July 18, 2007 11:14 AM and is filed under Advertising,Digital,Store 
The Digital Signage Today site provides retailers with a wide range of news and articles about digital signage. They also have discussion forums which cover, in addition to digital signage, the self-service and kiosk markets.
For example, this article focuses on how to "segment screens into different "regions" or "zones," each with a specific purpose." Six best practices are detailed - creating a logical flow across the screen, keeping consistency with the brand, making smart use of contrast, color and size, understanding how motion affects viewers, keeping it as simple as needed and eschew gratuitous information.
All points are also relevant to other forms of retail advertising (except for the motion part) so you can read the article even if you're not interested in digital signage.
Another article, the Case for Retail Digital Signage explains the recent buzz in the market about digital signage issues and details how it could work for both in-store promotions and customer education. Both articles, by the way, are excerpts from extensive reports which can be downloaded from the Digital Signage web site.
For example, this article focuses on how to "segment screens into different "regions" or "zones," each with a specific purpose." Six best practices are detailed - creating a logical flow across the screen, keeping consistency with the brand, making smart use of contrast, color and size, understanding how motion affects viewers, keeping it as simple as needed and eschew gratuitous information.
All points are also relevant to other forms of retail advertising (except for the motion part) so you can read the article even if you're not interested in digital signage.
Another article, the Case for Retail Digital Signage explains the recent buzz in the market about digital signage issues and details how it could work for both in-store promotions and customer education. Both articles, by the way, are excerpts from extensive reports which can be downloaded from the Digital Signage web site.
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