The Retail Advertising, Marketing
and Promotions (AMP) Blog

Providing retail advertisers and marketers
with the knowledge they need to succeed

The Retail Advertising, Marketing and Promotions Blog: Monthly Archives for July 2007

Large-scale Customer-focused Ad Versioning Is A Reality

Optimizing Your Multichannel Media Mix

Et tu, analysts?

The Internet Redeems Coupons

Coupon Use Among the Hispanic Population

Want to Know What It Takes to Produce FSIs?

Texting for Shoppers

Only Connect!

Managing Digital Signage

The Future Of In-store Advertising

Newspapers Lose Most Ad Dollars to the Web

Shopping Now Cool Among Men

Predictions for 2007

Online Loyalty

Targeting Male Grocery Shoppers

The Social Web's Meager Promise for Retail Marketing

Retail Advertising Conference Round-up

Boomers Rewrite Rules for Marketing

The Declining Supremacy of Newspapers as an Ad Vehicle

Speaking of Retail - GlobalShop 2007

BOGOs Are Driving Me Bananas

iMedia Connection - Another Good Resource