Online Loyalty
Posted by Universal Ad at Wednesday, July 11, 2007 1:57 AM and is filed under Store,Retail,Web,Loyalty 
We can't seem to stay away from RetailWire and their fascinating forums. Although this discussion is from a couple of months ago, it is very relevant to our readers - loyalty programs, in-store and online. How are they different? How are they similar? How do you go about setting one up on your web site?
The discussion is based on a Chain Store Age article that shows why traditional loyalty programs using points and/or coupons simply won't do on the web. Online shoppers are looking for much more immediate and individualized attention so you need to know what to think about when setting up such a program.
The discussion brings up some interesting points - determining costs, integrating channels, maximizing margins, online testing, individualized programs, determining the perceived value and much more.
The discussion is based on a Chain Store Age article that shows why traditional loyalty programs using points and/or coupons simply won't do on the web. Online shoppers are looking for much more immediate and individualized attention so you need to know what to think about when setting up such a program.
The discussion brings up some interesting points - determining costs, integrating channels, maximizing margins, online testing, individualized programs, determining the perceived value and much more.
Comments